Why Entrepreneurs Need to Be Daring and Disruptive

Why Entrepreneurs Need to Be Daring & DisruptiveDaring & Disruptive: Unleashing the Entrepreneur, by Lisa Messenger, is a mixture of several things. It is a memoir, a serial entrepreneur’s journey, an inspirational pep talk for aspiring entrepreneurs and an advice guide for the next generation of entrepreneurs who will face a disruptive and chaotic world. The key themes behind all of this are boldness and creativity, the two tools that Messenger believes will help every single entrepreneur conquer the obstacles they will inevitably face.

What is Daring & Disruptive About?

Messenger isn’t the kind of entrepreneur that you would expect to read about in a business textbook. As her book, Daring & Disruptive emphasizes, she doesn’t preach about creating a 50-page business plan, complicated financial valuations, or slick marketing schemes to reach customers.

In fact, Messenger regularly dives into new business ventures on gut instinct and a back-of-the-envelope business plan alone, fosters an environment where employees are able to bring their pets to work and launches into spontaneous acts of kindness whenever she comes across an opportunity.

This style of entrepreneurship, while nontraditional, may actually showcase what the future of entrepreneurship will be like as the next generation of entrepreneurs (Millennials and beyond) prepare for their own businesses. It has proven to be successful for Messenger, who launched a magazine that turned into a global online platform for distribution in over 30+ countries (without the need for outside investors), has written over 16 books, and started a publishing company that has assisted over 400 authors.

Messenger credits her successes with her life experiences which taught her about the core of entrepreneurship. At its core, entrepreneurship isn’t about designing fancy PowerPoint presentations for investors or creating an overly complicated business strategy. It’s about two things, being bold and being fearless. It’s about being open to opportunities to fill a customer’s needs and wants in your own way – rather than waiting for external validation. It’s about remaining in a continuous state of learning and experimentation so you can adapt your business as things change. This kind of entrepreneurship thrives from moving fast and furious since speed in a powerful asset in a competitive world. Those business owners who continue to develop, experiment and bring their ideas to market will have a greater chance of survival in the unpredictable future.

Messengeris a serial entrepreneur who currently serves as the CEO and creative director of the Messenger Group, a public relations agency, and is the founder and editor of Collective Hub, a global multimedia platform with distribution in more than 30 countries. Messenger, who describes herself as a child who never followed the traditional path, started out in the event marketing and sponsorship industry, eventually bootstrapping her own businesses to become a successful serial entrepreneur, speaker and mentor.

What Was Best About Daring & Disruptive?

The best part of Daring & Disruptive is the powerful feel-good message Messenger delivers throughout the book. Essentially, Messenger asserts that there is no plausible reason why an entrepreneur with a good idea can’t eventually succeed. She points to her own life as an example of a person who doesn’t follow the traditional rules when it comes to business. Yet, she argues that this tendency to steadfastly follow her own path and remain open to wherever it leads can serve as the perfect competitive strategy for entrepreneurs who don’t fit the traditional mold.

What Could Have Been Done Differently?

Daring & Disruptive is written for a particular type of entrepreneur, those who don’t fit the traditional mold. It focuses on providing inspiration and motivation for that kind of entrepreneur. It does not place extensive focus on testing your business idea, operating strategies or finances. This information isn’t crucial to the book’s message, but providing some resources in these areas (i.e. resources for setting up a landing page, etc.) might help beginning entrepreneurs who feel inspired by Messenger’s words and want to take the next step.

Why Read Daring & Disruptive?

It has been projected that a substantial number of Millennials possess entrepreneurial aspirations. If that happens to be the case for you (or someone you know), then Daring & Disruptive is the perfect motivational guide to get started. While the book is focused on helping entrepreneurs of any age break barriers, it resonates particularly well with Millennial entrepreneurs who may feel they don’t have what it takes to pursue their business dreams. Messenger, using her own life as an example, shows that the path to entrepreneurship isn’t set in stone. It is set in your heart and mind. Her book demonstrates how Messenger was able to use her heart and mind to create a business her way. In the process, she hopes to inspire others to do the same so they can achieve what they once thought impossible.

This article, “Why Entrepreneurs Need to Be Daring and Disruptive” was first published on Small Business Trends

CIA Director: ‘Worship’ of leakers like Snowden has led to worse information security

Mike PompeoJoe Raedle/Getty Images

WASHINGTON (AP) – CIA Director Mike Pompeo says he thinks disclosure of America’s secret intelligence is on the rise, fueled partly by the “worship” of leakers like Edward Snowden.

“In some ways, I do think it’s accelerated,” Pompeo told MSNBC in an interview that aired Saturday.

“I think there is a phenomenon, the worship of Edward Snowden, and those who steal American secrets for the purpose of self-aggrandizement or money or for whatever their motivation may be, does seem to be on the increase.”

Pompeo said the United States needs to redouble its efforts to stem leaks of classified information.

“It’s tough. You now have not only nation states trying to steal our stuff, but non-state, hostile intelligence services, well-funded — folks like WikiLeaks, out there trying to steal American secrets for the sole purpose of undermining the United States and democracy,” Pompeo said.

Besides Snowden, who leaked documents revealing extensive U.S. government surveillance, WikiLeaks recently released nearly 8,000 documents that it says reveal secrets about the CIA’s cyberespionage tools for breaking into computers. WikiLeaks previously published 250,000 State Department cables and embarrassed the U.S. military with hundreds of thousands of logs from Iraq and Afghanistan.

bradley chelsea manningREUTERS/Benjamin MyersThere are several other recent cases, including Chelsea Manning, the Army private formerly known as Bradley Manning.

She was convicted in a 2013 court-martial of leaking more than 700,000 secret military and State Department documents to WikiLeaks while working as an intelligence analyst in Iraq. Manning said she leaked the documents to raise awareness about the war’s impact on innocent civilians.

Last year, former NSA contractor Harold Thomas Martin III, 51, of Glen Burnie, Maryland, was accused of removing highly classified information, storing it in an unlocked shed and in his car and home. Court documents say investigators seized, conservatively, 50 terabytes of information, or enough to fill roughly 200 laptop computers.

Pompeo said the Trump administration is focused on stopping leaks of any kind from any agency and pursuing perpetrators. “I think we’ll have some successes both on the deterrence side – that is stopping them from happening – as well as on punishing those who we catch who have done it,” Pompeo said.

On other issues, Pompeo said:

– North Korea poses a “very real danger” to U.S. national security. “I hardly ever escape a day at the White House without the president asking me about North Korea and how it is that the United States is responding to that threat. It’s very much at the top of his mind.” He said the North Koreans are “ever-closer to having the capacity to hold America at risk with a nuclear weapon.”

-Pompeo said U.S. national security also is threatened by Iran, which he described as the world’s largest state sponsor of terror.

“Today, we find it with enormous influence, influence that far outstrips where it was six or seven years ago,” said Pompeo, a former Republican congressman from Kansas. “Whether it’s the influence they have over the government in Baghdad, whether it’s the increasing strength of Hezbollah and Lebanon, their work alongside the Houthis in Iran, the Iraqi Shias that are fighting along now the border in Syria — certainly the Shia forces that are engaged in Syria. Iran is everywhere throughout the Middle East.”

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How to Build a Business Around An Unmet Need

How to Build a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast withKim Doyal

It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business but I do know if you don’t start you’ll never know.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Kim Doyal, the WordPress Chick. She is a podcasting coach, WordPress wizard, co-founder of the #FtheHustle movement, and founder at thewpchick.com.She and I discuss her journey, WordPress best practices, and even dish on the internet marketing crowd.

Doyal’s story is part tragedy, part inspiration. As she reveals on the show, she lost her husband in an accident and found herself at a major fork in the road. How she came through it is the inspirational part.

Today Doyal helps entrepreneurs get clear on what they enjoy doing most in their business, map out a digital strategy and find the right medium for creating content and growing their audience in a way that works for them.

Questions I ask Kim Doyal:

  • What is #FtheHustle?
  • What are some of your favorite WordPress tools these days?
  • What is the best approach for small businesses to work on WordPress?

What you’ll learn if you give a listen:

  • Why it’s important to just show up
  • Why you don’t need to get in front of thousands of people to grow your business
  • Why connection is key to growing your business

Key takeaways from the episode and more about Kim Doyal:

Like this show? Click on over and give us a review on iTunes, please!

Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network. It is a growing group of independent marketing consultants and agencies that are partnering and collaborating using the Duct Tape Marketing tools, and really scaling their businesses. Check it out at ducttapemarketingconsultant.com.

25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]

What’s working for you social media these days?

One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos, we’re always up for trying newstrategies! Lots of times these experiments fail (and we learn valuable lessons) and other times they end up revealinggreat opportunities to grow.

So what are you experimenting with on social media this week? This month? This year?

We’d love to help withsome ideas!

We’ve collected our 25 most effective social media growth strategies that have helped us move the needle over the past year. These tips and strategies are straight from our Buffer playbook and have helped people (including us) find great success on social media! We’re excited to deliver these strategies to you in a free daily email.

Social Media Strategies email course

Buffer Email Course: Social Media Growth Strategies

Join us for 25 days of social media growth strategies!

We’d count it an amazing privilege toshare with you these strategies over the next several days. You can join for free by visiting the landing page below.

Join this course25 unique, social media growth strategies, delivereda day-at-a-time, for free!

button

We’ll send you one email per day, Monday through Friday,for the next 25 days.

All of the lessons contain detailed knowledge-packed information on how you can get started with that specific strategy immediately. These are real strategies, resources, and tips that we’re currently using here Buffer or that we have used in the recent past.

A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course. Lots of them have been guests on the Buffer Podcast The Science of Social Media!

Bonus: Many of the social media growth strategies include a shortvideo tutorial!

Course preview

Here’s a quick look at what’s in store for our social media growth strategies course in the first 15 lessons:

  1. The Why and the How behind social media marketing
  2. The web’s top (free) social media content curation tool
  3. Tools for creating videos on a budget
  4. 5 hidden Instagram marketing features
  5. Must-have image creation tools for savvy marketers
  6. The power of resharing content on Facebook
  7. 10 incredible stock photo websites to bookmark
  8. Building your brand through content curation
  9. Sell your product through educational screen recordings
  10. Less is more with Facebook posting (preview below)
  11. Understanding social media algorithms
  12. 6 time-saving social media tools
  13. Social media analytics and benchmarking
  14. 5 secrets of successful video marketing
  15. Strategies for sharing content across social media

Join our 25-day social media growth strategies course to see these lessons in detail and receive the remaining 10 lessons!

A sample lesson

We’re excited to make sure thatyou get all of the information and takeaways you want from these emails and so I’m happy to share here a sample of one of the lessons from the course. Here’s lesson #10 (in-full) Less is more with Facebook posting: (View full email in browser)

Less is more with Facebook posting

In October of 2016 we dramatically changed our Facebook posting strategy.

A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement.

We needed to make a change.

We cut our posting frequency by more than 50% on Facebook and began to truly focus on quality over quantity. What happened next, even the most optimistic social media manager couldn’t have expected:

Our Facebook reach and engagement began to increase even though we were posting less!

Facebook Engagement Videos

We’ve written a detailed breakdown on the impact this change has had on our Facebook results But in the meantime, here’s a quick overview of our current Facebook strategy that we hope will help to spark some inspiration:

One or two posts per day maximum

The main reason why I believe we’re seeing such a dramatic increase in reach and engagement is that we’re only posting one or two pieces of content per day on Facebook.

This serves two valuable purposes:

1. It forces us to only share the best of the best content because we literally have limited space

2. It allows the Facebook algorithm to focus on delivering one piece of content (vs. multiple) to our audience

Curated content

Previously, we used to shy away from curated content because it didn’t directly affect the bottom-line: traffic, subscriptions, sales, etc.

However, sorting our Facebook posts by Most Reach shows exactly the impact it has had on our Page and growth: 7 of 11 of our most successful posts throughout the last 14 months are curated (not created by Buffer). These posts have combined to reach more than 750,000 people, averaging to about 107,000 people per post.

Curated content may not directly affect our bottom line, but it plays a significant role in reach, engagement (likes, comments, shares) and page growth.

Focusing on brand awareness and engagement

Focusing on brand awareness and engagement vs. driving traffic to our website has become a staple of our strategy as well.

We’ve witnessed a shift in many social media networks over the last year. It used to be that brands and businesses could post links to their blog posts and watch the traffic flow in. And while that’s still the case for many publishers, savvy marketers can benefit from thinking about their content strategy as a whole focusing on both direct traffic as well as engagement.

Posting content that aims to drive engagement only helps to build an activate Facebook audience. Then, right when you need them most, you can deliver a piece of brand content that will help move the bottom line.

Boosted Posts

Last, but not least, I’d love to address how important Facebook boosted posts have been in increasing reach and engagement on our Page.

Currently, we spend roughly $40 per day boosting our best-performing content on Facebook.

Boosting posts takes content that’s already performing well and amplifies it on a huge scale. As that implies, the key is to focus on boosting great content, not necessarily posts that aren’t doing well and forcing them with advertising dollars.

You Can Do It

Head over to your Facebook Analytics and calculate your average post engagement for the previous 7 days (total number of engagements / total number of posts).

Then, cut the number of times you post over the next 7 days by 50% and really focus on only posting your best content. Once 7 days is up, calculate your average post engagement again.

Did your engagement rate and total engagements go up or down? We’d love to hear!

Thanks for joining us,

Brian & the Buffer Team

F.A.Q. Frequently Asked Questions about this course

Does the coursecost anything?

It’s 100% free!

We’re excited to give these strategies away in hopes that might be helpful for you and your social media marketing efforts.

Who is it for?

Everyone! It’s not tied to Buffer accounts at all, so both current Buffer users and yet-to-be Buffer users can join.

What happens at the end of the 25 days?

At the end of the 25-day course, we’d love to send you a congratulatory email (on a job well done!) plus details on where you can continue your education and connect with peers online. I’ll also be around to answer any follow-up questions you might have about the emails and subjects included in this course.

Will you be signing me up for other newsletters or lists, too?

Nope, we willnot sign you up for other email lists without your express permission. Your email’s safe with us. <img src="http://s.w.org/images/core/emoji/2.2.1/72×72/1f642.png&quot; alt="

Democrats’ loss in Georgia should be a big wake-up call

Donald Trump BarronAP

Here is perhaps the worst talking point from Democrats after their candidate’s loss in the Georgia 6th District special election: that Jon Ossoff narrowed a 23-point gap in last year’s election to about six points in Tuesday night’s runoff.

Here is why it’s a bad talking point: Last year, Tom Price, who vacated the congressional seat to become the secretary of health and human services, was a six-term Republican incumbent who raised more than $2 million. His Democratic opponent raised nothing and spent $346.

The race to replace Price was a money bonanza, with both Ossoff and Handel enjoying a seemingly bottomless pit of fundsboth within their campaigns and from outside groups. Ossoff’s campaign spent more than $22.5 million on the race- or, to be exact, $22,532,263.57 more than the Democratic candidate who faced Price last year.

Put another way, Ossoff spent$22,532,263.57 more to finish 9.5 percentage points better than Democrats did last time in the district. And by the way, Ossoff’s 47% was about the same as Hillary Clinton’s performance in the district in the 2016 presidential election.

It’s wise not to read too much into a special election, even if it is one into whichboth national parties poured money and effort. But it’s also wise for Democrats not to treat this completely as a one-off – and, even worse, as some sort of moral victory because they came closer than last time. Or, as one Democratic strategist quipped to Business Insider, sarcastically, “We beat the spread!”

One prominent Democrat who did not adhere to that message was Rep. Seth Mouton of Massachusetts, who said Ossoff’s loss should be a “wake up” call for Democrats.

“Time to stop rehashing 2016 and talk about the future,” he tweeted. “We need a genuinely new message, a serious jobs plan that reaches all Americans, and a bigger tent not a smaller one. Focus on the future.”

For Democrats, this should resonate on a lot of points. For all of the drama surrounding President Donald Trump’s first 150 days in office, and despite the fact he’s the least popular president at this point in recent memory, Democrats still have not found a way to beat him – and the candidates in his party – on the ground.

Maybe that’s because, as Mouton suggested, they don’t have a message. Maybe it’s because, instead of learning lessons from the 2016 disaster, the most prominent politicians in the party are still Clinton, who isrunning around publicly venting about her loss, and Barack Obama, who is running around still trying to be president.

Meanwhile, there is evidence that poor decision-making has carried through to 2017. The party got an earful for putting most of its chips into the Georgia race while investing little into a closer-than-expected special electionin Kansas. And in South Carolina on Tuesday, also a race where the party poured few resources, the Democratic candidate came closer in defeat than Ossoff.

Things can change quickly, of course. As GOP strategist Ken Spain pointed out, Republicans were left for dead after a 2010 special election loss in Pennsylvania in the wake of Obamacare’s passage. We all know what happened in the 2010 midterm elections.

But moralvictories don’t mean much. That’s especially true when you look at the practical effects going forward.

Instead of a reeling White House and nervous Republican Party on Capitol Hill, instead of Republican incumbents strongly considering retirement rather than face a wave, and instead of the party suddenly having less appetite for standing up to Trump, the president’s chances for legislative progress suddenly look more promisingthan they have in weeks.

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