I love idioms, catchphrases, jargon, and the like. There’s something about odd phrases whose meanings we agree on collectively that just gets my neurons firing.
To illustrate, one day I was perusing one of my idiom dictionaries and ran across when life gives you lemons, make lemonade. I agree with that sentiment. Seeing opportunity in opposition is how many entrepreneurs build a business. That being said, it’s a phrase that begs to be toyed with.
So, being the contrarian I am, I set my mind on finding a situation in which that advice would be just the worst. And this cartoon is the citrusy exception that proves the rule.
This article, “Poor Sales Projections Made Even Platitudes a Useless Strategy” was first published on Small Business Trends