10 Important Business Tips You Shouldn’t Overlook

When running a small business, it can be easy to overlook some things. Little things like social media profiles, customer insights and even your own happiness can make a big difference, even though they might not always be your main focus. Gain some valuable tips and insights by following the advice below from members of our small business community.

Avoid These Overused Buzzwords on Your Social Media Profiles

When creating your social media profiles, it’s important that you accurately describe yourself and your business. But there are some overused buzzwords that can make your profile fade into the background, like the ones listed in this Prepare 1 post by Blair Evan Ball.

Boost Conversions With the Right Customer Insights

Having insights about your customers can be incredibly helpful when it comes to increasing your sales and conversions. But you need the right insights in order to make those positive changes. This Kissmetrics post by Shayla Price includes some insights about finding the right customer data.

Access the Ultimate Productivity Hack – Happiness

You can’t hope to get much done in your business if you’re constantly stressed and unhappy. That’s why this Fundera Ledger post by Eric Goldschein suggests that the ultimate productivity hack may just be happiness. BizSugar members also discuss the post here.

Repurpose Your Content Like a Champion

Once you create content, you don’t have to let it just disappear into the archives after a week or so. You can actually repurpose it later to get even more of a benefit. This Search Engine Journal post by Danny Goodwin outlines how you can repurpose your old content.

Create Effective Calls to Action

Creating great content and marketing materials is a great start for gaining customers. But if you don’t have effective calls to action, your marketing isn’t likely to be as effective as possible. In this MyBlogU post, Ann Smarty discusses some methods you can use for creating effective calls to action.

Show Yourself Some Love as a Business Owner

You can’t hope to grow a successful business if you don’t take care of yourself. To show yourself some love and help your business in the process, check out the tips in this CorpNet post by Nellie Akalp.

Write Blog Posts Your Audience Will Love

When blogging for your business, it’s important to always keep your audience in mind. If your audience doesn’t love your posts, then blogging isn’t likely to do your business much good. So this Blogging Wizard post by Elna Cain includes tips for writing posts your audience will love. And you can also see commentary about the post over on BizSugar.

Use These Smart Investment Strategies for Entrepreneurs

If you’re going to invest in your business, you need to make sure that you have a smart strategy for doing so. This GetEntrepreneurial.com post by Ethan Theo outlines some smart investment strategies that entrepreneurs can use to better their businesses.

Create an Invoice That Will Get Paid

The last thing you want as an entrepreneur is to provide a service or fill an order and then just not get paid. For that reason, you need to make sure your invoices are optimized to ensure payment. In this Noobpreneur post, Tara Miller shares some tips for creating invoices that will actually get paid.

Don’t Deter Customers With Incomplete Content

Great content can give your business a boost. But bad or incomplete content can actually have the opposite effect. This Target Marketing post by Heather Fletcher details how incomplete content can turn shoppers away, and what your business can do about it.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Overook image via Shutterstock

This article, “10 Important Business Tips You Shouldn’t Overlook” was first published on Small Business Trends

The fight for the future of the Democratic Party is about to reach a critical point

tom perez jaime harrisonREUTERS/Joshua Roberts

Democrats will choose the next leader of their party Saturday, when they will elect the next chair of the Democratic National Committee at a critical point for the organization and the party as a whole.

The seven candidates for the position have attempted to make their case to the 447 voting DNC members about how to bring the Democratic party out of the electoral wilderness.

The next chair needs a majority of the 447 votes to win.

Though the candidates themselves went to lengths to maintain civility in the months since President Donald Trump’s victory – a pact was created not to campaign negatively – the race has been viewed as a battle between the embattled establishment wing of the party and the emboldened progressive left.

While almost every candidate has emphasized strengthening state parties and broadening the vision beyond winning the presidency, former Labor Secretary Tom Perez has garnered praise and support from some former establishment-type figures, including his former colleagues serving under President Barack Obama.

Meanwhile, Rep. Keith Ellison’s longtime leftist activism and vocal support during the 2016 Democratic primary for Sen. Bernie Sanders has helped the Minnesota congressman rally grassroots support.

The race appears fluid, as the campaigns have not released public lists of supporters and multiple media outlets have reported wildly different vote counts.

The Hill interviewed dozens of voting members and reported Wednesday morning that Ellison had 105 supporters to Perez’s 57, while The Associated Press spoke to an independent third-party strategist who reported that Perez had 205 committed voters to Ellison’s 153.

The AP reported that South Carolina Democratic party chair Jaime Harrison had 27 committed supporters before he dropped out and endorsed Perez, while South Bend, Indiana, Mayor Pete Buttigieg had eight, and Idaho Democratic Party chair Sally Boynton Brown had 10. The remaining candidates had no support in the AP’s report.

Staffers from multiple campaigns acknowledged it’s unclear whether a candidate will have enough votes to win on the first ballot. DNC rules stipulate that after the second round of voting, the candidate with the fewest number of votes in each proceeding round is automatically eliminated, consolidating the field.

Here are the main contenders for the chair.

keith ellisonAP Photo/David Zalubowski

Rep. Keith Ellison

Even before Hillary Clinton’s upset loss in the 2016 presidential election, the Minnesota congressman was eyeing the chair post, formally announcing his bid in mid-November with the backing of major party figures.

Ellison scooped up endorsements from some high-profile labor groups, as well as progressive leaders including Sanders and Sen. Elizabeth Warren. He also locked down vocal Clinton-backers like Sens. Chuck Schumer, Amy Klobuchar, and Chris Murphy, as well as former Senate Minority Leader Harry Reid.

Ellison has continued to shore up his progressive bona fides throughout the race, pledging to reinstate a ban on lobbyist contributions to the DNC.

But his bid has faced some roadblocks.

Critics assailed the congressman over his previous statements supporting the Nation of Islam and its anti-Semitic leader. Ellison previously renounced his ties, but nonetheless drew harsh condemnation from prominent Jewish Democrats.

An aide told Business Insider on Thursday that Ellison feels “incredibly confident” about his chances, given a slew of new notable endorsements, including New Hampshire Democratic Party chair Raymond Buckley, who dropped out of the chair race himself and backed Ellison. 

tom perezAssociated Press/Molly Riley

Former Labor Secretary Tom Perez

A former labor secretary and deputy attorney general for civil rights, Perez is hoping his executive experience, connection with left-leaning labor and civil-rights groups, and commitment to “making house calls” and fighting voter suppression laws can woo DNC voters.

But Perez has been cast as the establishment pick, partially because of his support from high profile former administration officials, including former Vice President Joe Biden and former Attorney General Eric Holder.

Such support has proved to be a double-edged sword, as he’s also been forced to explain his previous support for the Trans-Pacific Partnership, the controversial multinational trade pact that drew strong opposition from some labor communities. 

Though Ellison’s high-profile endorsements gave the appearance of early momentum, Perez also appears to have strong support. 

Perez announced last week that he had 180 DNC members supporting his bid, and a campaign staffer told Business Insider on Thursday that he’s gained additional supporters in the past week.

“Going into Atlanta, I’m proud of the broad support we’ve received from every corner of the country. I have spent this past week in one-on-one conversations with DNC members and in larger meetings with state parties discussing how we bring Democrats together, turn our party around, and work together to defeat Donald Trump’s dangerous agenda,” Perez said in a statement Thursday.

pete buttigiegREUTERS/Joshua Roberts

South Bend Mayor Pete Buttigieg

Buttigieg has perhaps the most interesting resume of any candidate seeking the chair’s position.

A 35-year-old, Harvard-educated, gay Naval reserve officer who can claim the title Afghanistan veteran and Rhodes Scholar, Buttigieg announced his candidacy in January, casting himself as a third option for Democrats hoping to move past the fight between the left and the establishment. 

“The proxy characterization – I think it’s a little unfair to some of the candidates, but I do think that it’s there, and I think it’s bad for business. We can’t be seen as trapped in that kind of fight,” Buttigieg told Business Insider in January.

He added: “Everyone in this race is progressive, everyone wants to be chair, and wants to be chair in order to defend progressive values. And so we’ve got a way to transcend that divide. We’re always going to be a party just like the other side with people with some diversity of opinion. But we’ve got to keep it together.”

Beyond his appeals to empowering local parties, Buttigieg also highlighted his success at winning elections in the Rust Belt among voters who abandoned the Democratic party for Trump.

The former mayor has racked up a few prominent endorsements, including former chairs Howard Dean and Steve Grossman and former Maryland Gov. Martin O’Malley. He has also announced support from a host of mayors.


Idaho Democratic Party Chair Sally Boynton Brown

sally boyton brownREUTERS/Joshua Roberts

A long-shot candidate, Boynton Brown has similarly highlighted the loss of connection between the national organization and state parties.

“I really think that we have lost focus as a party. I don’t think we have any overarching identity message. We’ve let the Republicans frame the debate and frame our party for a really long time. And, frankly, I will say that in losing the amount of statehouses that we’ve lost, we’ve also allowed them to legislate,” she told NPR in January.

Brown raised eyebrows in conservative media outlets when she said that her “job is to tell white people when to shut their mouths” when speaking insensitively about race. 

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