Questlove is bringing his eclectic love for music to streaming radio.
The Roots drummer announced the launch of his new Pandora radio show, “Questlove Supreme,” on Wednesday. The weekly three-hour show will be curated and produced by the Philadelphia-native. It will also feature a mix of musical selections and interviews from the likes of actress-comedienne Maya Rudolph where he’ll discuss “thematic” topics, according to a press release.
The newly-formed partnership, which will replay for 48 hours each week, will also appoint the multi-instrumentalist as the company’s strategic advisor. In the role, he will provide the streaming platform with advice and support for artist initiatives and music product strategy.
“I see in Pandora both a deep respect for the craft of music and a commitment to the musicians that make it their living,” he said in the release before detailing his initial introduction to the company’s trademark music algorithm Music Genome Project –– created by Pandora founder and CEO, Tim Westergren.
“When Tim introduced me to the Music Genome Project, and explained its origin and how he and his team developed it, I was blown away,” he said. “Pandora is a company born of a musician’s experience, and I’m very excited to join them in their mission to create a healthy and vibrant industry for artists and fans, alike.”
Westergren also echoed his excitement for including Questlove’s vast musical expertise into Pandora’s business strategy.
“His near encyclopedic knowledge of the theory and history of music and his abiding passion for supporting artists of all kinds is a perfect match for our mission,” Westergren added in the press release.
“We’re thrilled to have his expertise and counsel, and to share his talents, insights and love of music with our over 78 million listeners.”
“Questlove Supreme” premieres on Pandora Sept. 7 at 1 p.m. EST.
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