AMA with Matthew Barby, Global Head of Growth & SEO at HubSpot

Hey! I’m Matthew Barby, Global Head of Growth & SEO at HubSpot.


Previously Iwas the Head of Digital at Wyatt International, a large marketing agency based in the UK. I’m an advisor for a number of tech startups and have helped businesses around the world scale up organic traffic to their website(s); from new startups (helping take them from 0 to 1 million visitors in under a year) through to FTSE250 companies.


Right now I’m focused on acquisition for our sales products (our free CRM and HubSpot Sales). I specialise in growing our organic traffic, running large-scale conversion optimization projects and figuring out ways to use data to help us streamline processes.


Outside of HubSpot I run my blog that has seen a significant amount of success over the past couple of years, with content being regularly featured in the likes of Entrepreneur, Forbes, The Guardian and many more. You’ve probably read some of my content if you’re a regular visitor to GrowthHackers. Alongside this I’ve built out some small tools and work with a bunch of cool startups on an advisory level.


Looking forward to hearing your questions; whether it’s to do with SEO, scaling traffic growth, content strategy or something completely different 🙂


You can follow Matthew on Twitter: @matthewbarby


He will be live on June 23 starting 930 AM PT for one and half hours during which he will answer as many questions as possible.


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