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Nintendo revealed its new Switch console yesterday, but much the new device remains a mystery.
The console/portable hybrid is coming next March, which seems awfully soon considering how little we know about it here. It’s not a lot. Don’t get us wrong, we’re intrigued by the base ideas of the Switch. But these days, we expect a lot features from our consoles. Just look at the competition, which offers suites of online features for playing with friends, sharing games, and connecting to other devices. Nintendo’s last system, the Wii U, had significantly fewer features than the PlayStation 4 and Xbox One, and it was a major sales disappointment at just 13 million units sold.
We know that Nintendo sometimes likes to imagine that it doesn’t compete with anyone, but today’s average consumer is becoming more and more tech savvy. The Switch can’t just be a shell that plays games if it wants to succeed. Here are some of the additional features we want to hear Nintendo talk more about for its upcoming system.
Nintendo’s systems have always been behind with their online capabilities. Yes, you could play with friends online on the Wii U, but it’s a painful system compared to how simple it is to do the same thing on PlayStation 4 and Xbox One. And even when you are playing with friends, you can’t voice chat with them. That kind of defeats much of the purpose of online gaming with buddies if you can’t socialize and coordinate with them.
Switch needs to stop lagging behind like this. We want a simple friends list that makes it easy to invite friends to game, join them, create groups, and start talking to them.
As soon as Nintendo showed off the Switch, one concern bubbled up over all others: battery life. Playing games on a portable screen sounds cool, but how long can the device last when it’s not hooked up to its dock? Unlike the Wii U, which had a tablet controller that just displayed games processed on the separate Wii U console, the guts of the Switch are in the same hardware as the portable screen.
Even with that advantage, the Wii U tablet only had a 3-5 hour battery life. If the Switch hopes to last long enough for all-night rooftop parties, it’ll have to do better than that. Or we’ll have to carry around a lot of external chargers.
Raw horsepower isn’t everything, but it certainly helps. We know that Nvidia is supplying a custom Tegra chip for the Switch, but we don’t know exactly how powerful that will make the system. The Tegra was originally designed for mobile devices, but it could still be powerful enough to graphically compete with modern consoles. But we won’t know unless Nvidia or Nintendo releases some actual specs.
And even besides the chip, there’s a lot we don’t know about the Switch. What’s the screen resolution? What kind of operating system is it running off of? Will it support 4K? Hopefully we’ll have a better idea of just how powerful the Switch is before its release.
The Virtual Console has become a standard for Nintendo systems. It’s a digital store that sells older games for classic Nintendo consoles, including the Nintendo Entertainment System, GameBoy, Super Nintendo, Nintendo 64, and more. It even includes games from some other companies’ consoles, like the Sega Genesis.
It’s a cool idea, but it has some problems. The Virtual Console has been on the Wii, 3DS, and Wii U. However, buying a game for one platform doesn’t unlock it on others. At the very least, we should be able to play the Virtual Console games we already bought for 3DS and Wii U on Switch.
But we’d like to see this idea developed further. Nintendo has been slow releasing new games on Virtual Console in the past. It would be great if the Switch launched with a massive library. Also, give gamers an option for a subscription service that gives them access to all the Virtual Console games instead of paying for them individually.
Oh, and let’s finally get GameCube games in there.
How Gamification of Business Process Yields Successful Results written by Guest Post read more at Duct Tape Marketing
Simulating business processes in the gaming scenario is an interesting way to keep yourself intrigued in the business. Better if you were once a gaming freak in your early days of life. No matter if you are an employee, CEO, or even a stakeholder. You need to get aware of the buzz around Gamification. It simplifies your task to comprehend and analyze the business process to undertake resourceful activities.
Gamification is a trending tool to grow skills, behavioral design patterns, and solve problems that facilitate innovation. Gamification is the process of deploying gaming techniques designs to the business framework. The aim is to engage efficiently and motivate the ones who works for the common goal of the organization.
The noticeable advantage of Gamification is that it makes learning more exciting by incorporating visual gaming elements and keeping it more practical. The idea is to convert the business activities into games in an assertive manner.
Often, technology is integrated into the Gamification process that leads to innovation in the process along with the personnel growth, employee performance management, and escalation of a learning curve.
According to numerous industrial experts, gamification brings a positive change in the way people evolve within the organization. It is because there is much more to gamification than just badges and points. If deployed strategically, it might turn out to be the most popular mechanism to alter business operations in all the departments.
According to Brian Burke, it is an entirely different model altogether, and it might be possible that a lot of stakeholders in Information Technology organizations are unaware of gamification.
Undoubtedly, effective implementation of gamification technique can lead to a significant increment in business revenue as well. The entire process involves employees, customers, and any other group of interest who interacts with the business on a frequent basis. Few examples of companies or organizations that have managed to apply gamification effectively are Nike and Khan Academy. Nike utilized the concept of gamification to enhance the engagement level of fitness maniacs to take their workout session to a higher standard. On the other hand, Khan Academy does it to improve the students’ learning experience.
Since gamification is one of the new age practices that companies have their eye on, the initial phase of this rise has been followed by various misconceptions regarding its implementation. One commonly heard myth about gamification is that it is only for the young learners or perhaps, it should look like a game.
But in reality, the organization is expected to pay attention to their gamification design as even a bit of error can prove hazardous. Here are few of the steps that you can follow to figure out the appropriate gaming application for your business.
Shahid Mansuri co-founded Peerbits, one of the leading mobile app development companies, in 2011. His visionary leadership and flamboyant management style have yield fruitful results for the company. He believes in sharing his strong knowledge base with a learned concentration on entrepreneurship and business. Being an avid nature lover, he likes to flaunt his pajamas on the beach during the vacations.
Posted by randfish
Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today’s Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whichever route you go.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about content gating.
This is something that a lot of content marketers use, particularly those who are interested in generating leads, individuals that their salespeople or sales teams or outreach folks or business development folks can reach out to specifically to sell a product or start a conversation. Many content marketers and SEOs use this type of content as a lure to essentially attract someone, who then fills in form fields to give enough information so that the sales pipeline gets filled or the leads pipeline gets filled, and then the person gets the content.
As opposed to the classic model that we’re used to in a more open content marketing and open SEO world of, “Let me give you something and then hopefully get something in return,” it’s, “You give me something and I will give you this thing in return.” This is a very, very popular tactic. You might be familiar with Moz and know that my general bias and Moz’s general bias is against content gating. We sort of have a philosophical bias against it, with the exception of, on the Moz Local side, some enterprise stuff, that that marketing team may be doing, may in the future include some gating. But generally, at Moz, we’re sort of against it.
However, I don’t want to be too biased. I recognize that it does have benefits, and I want to explain some of those benefits and drawbacks so that you can make your own choices of how to do it. Then we’re going to rock through some recommendations, some tactical tips that I’ve got for you around how you can improve how you do it, no matter whether you are doing open content or full content gating.
The two. This is the gated idea. So you get this free report on the state of artificial intelligence in 2016. But first, before you get that report, you fill in all these fields: name, email, role, company website, Twitter, LinkedIn, what is your budget for AI in 2017 and you fill in a number. I’m not kidding here. Many of these reports require these and many other fields to be filled in. I have filled in personally several that are intense in order to get a report back. So it’s even worked on me at times.
The opposite of that, of course, would be the report is completely available. You get to the webpage, and it’s just here’s the state of AI, the different sections, and you get your graphs and your charts, and all your data is right in there. Fantastic, completely free access. You’ve had to give nothing, just visit the website.
The benefits of gating are you actually get:
Let’s walk through the drawbacks of gating, some things that you can’t do:
What are the benefits and drawbacks of open access? Well, benefits, pretty obvious:
Overall, if what you are trying to achieve is, rather than leads, simply to get your message to the greatest number of people, this is a far, far better effort. This is likely to reach a much bigger audience, and that message will therefore reach that much larger audience.
There are some drawbacks for this open access model. It’s not without them.
So these two are what drive many folks up to this model and certainly the benefits of the gated content model as well.
So, my recommendations. It’s a fairly simple equation. I urge you to think about this equation from as broad a strategic perspective and then a tactical accomplishment perspective as you possibly can.
1. If audience size, reach, and future marketing benefits are greater than detailed leads as a metric or as a value, then you should go open access. If the reverse is true, if detailed leads are more valuable to you than the audience size, the potential reach, the amplification and link benefits, and all the future marketing benefits that come from those things, the ranking benefits and SEO benefits, if that’s the case, then you should go with a gated model. You get lots of people at an open access model. You get one person, but you know all their information in a gated content model.
2. It is not the case that this has to be completely either/or. There are modified ways to do both of these tactics in combination and concert. In fact, that can be potentially quite advantageous.
So a semi-gated model is something we’ve seen a few content marketers and companies start to do, where they have a part of the report or some of the most interesting aspects of the report or several of the graphics or an embedded SlideShare or whatever it is, and then you can get more of the report by filling in more items. So they’re sharing some stuff, which can potentially attract engagement and links and more amplification, and use in all sorts of places and press, and blog posts and all that kind of stuff. But then they also get the benefit of some people filling out whatever form information is critical in order to get more of that data if they’re very interested. I like this tease model a lot. I think that can work really, really well, especially if you are giving enough to prove your value and worth, and to earn those engagement and links, before you ask for a lot more.
You can go the other way and go a completely open model but with add-ons. So, for example, in this, here’s the full report on AI. If you would like more information, we conducted a survey with AI practitioners or companies utilizing AI. If you’d like the results of that survey, you can get that, and that’s in the sidebar or as a little notification in the report, a call to action. So that’s full report, but if you want this other thing that maybe is useful to some of the folks who best fit the interested in this data and also potentially interested in our product or service, or whatever we’re trying to get leads for, then you can optionally put your information in.
I like both of these. They sort of straddle that line.
3. No matter which one or which modified version you do, you should try and optimize the outcomes. That means in an open content model:
So content gating, not the end of the world, not the worst thing in the world. I personally dislike a lot of things about it, but it does have its uses. I think if you’re smart, if you play around with some of these tactical tips, you can get some great value from it.
I look forward to your ideas, suggestions, and experiences with content gating, and we’ll see you next week for another edition of Whiteboard Friday. Take care.
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How active is your brand on Pinterest?
With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others.
Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening on Pinterest.
We looked at over 1.5 million pins, all sent in 2016, to see what patterns we could find: when pins were sent, when people were pinning, and what words they were using.
I’m excited to share these findings with you and hope they can help you start, or enhance, an amazing Pinterest marketing strategy.
Let’s jump right in!
Before we jump into our findings, I’d love to share some details about the data we used for this study:
Personally, I had estimated that people might be pinning the most on weekends, but I was completely off on this one!
We looked at patterns for days of the week that pins were being posted. The most pins are posted on Mondays and Tuesdays.
In fact, pins are twice as likely to be posted on a Monday or Tuesday than on a Saturday or Sunday.
According to our data, 32% of pins get posted on Monday or Tuesday (~ 16% each day). The least popular days for pinning are Saturday and Sunday where around 7% of pins are posted respectively.
Alongside the most popular days to share content, it also felt important that we take a look at when people are engaging with content on Pinterest. Here’s what we found…
Turns out, the most popular days that people are liking and repinning on Pinterest are very similar to the days when pins are being posted. For engagement, Monday and Saturday are the most popular with Monday taking a slight lead.
Here’s the breakdown, by day, of average likes per pin on Pinterest:
And here’s the daily breakdown for average repins per pin, where Monday and Saturday are both in the lead:
We were super curious about the words that people are using on Pinterest as it speaks to both the images they are sharing and what they think about them.
Here are the top nine words, ranked by volume:
Looking at the top nine words used most frequently in Pinterest captions, it’s neat to see the top three are Make, Design and Logo. This hints that the most engaging content might be rather creative and related to design (maybe even digital design with the word logo making an appearance).
After those three, the other top words are: new, love, get, one, free, day.
Make, the most pinned word we found in this study, appeared in 63,293 pins – that’s around 4% of the 1.5m pins we analyzed.
After looking at the most common words in general on Pinterest, we wanted to tie these words into engagement, e.g. which words are being used in only the most popular pins.
The difference is interesting here. Make is still the lead, followed by One, Easy, Recipe, Free, Chicken, Paleo, Great and Love.
We’re grateful for the large amount of Pinterest marketing tips out there online. And I’d love to share with you four brand new experiments we came up with based on data from our study. You’re welcome to grab any of them if you’re keen to put this data to use (we’d love to hear how it goes for you, too).
We found that the average character length for pins was 98 characters. With Pinterest being a visually driven platform, very few characters are shown when scrolling through the feed. In our experience, our pin captions are truncated around 50-60 characters, with the rest of the caption viewable once someone clicks or taps into a pin.
This gives us the sense that it’s incredibly important to choose those characters wisely.
In this example, Kylee only uses 4 words (18 characters).
Experiment to try: Using fewer words in pins and making them short, sweet, and catchy.
On Pinterest, your image is essentially the headline, and it’s most likely a user will stop scrolling when a visual catches their eye rather than the supporting text. What’s important, though, is that your text gives added context to your posts and helps to illustrate what the image is showing. I really love the example we shared above and its caption. In just four words – “Correct use of words” – Kylee manages to explain exactly what the image is telling us.
When it comes to writing your caption, think about what you need to say and try not to be too elaborate. Our hunch is that “simple = better” when it comes to copywriting on Pinterest.
Posting at the right time is a key part of any social media strategy, and it’s no different on Pinterest.
Our study found that most pins are sent on Mondays and Tuesdays and most engagement (likes and repins) comes on Mondays and Saturdays. There are a couple of ways you could look to interpret this data:
There’s no hard and fast rule here and our best recommendation is to set up a few experiments and see what works best for your brand. Luckily, it’s super simple to get an experiment like this up and running…
It’s super easy to set up a schedule for your pins within Buffer and then track how they’re each doing using our Analytics tool.
From the Schedule tab within Buffer, you can toggle different days of the week on and off to experiment with posting on various days and you can also select various times on each day. Here’s a quick peek at how the scheduling tab looks; you can see we’re currently set up to share pins every day at 12:37 a.m. and 11:10 a.m.:
Once you’ve tried this for awhile and are ready to analyze and learn from your results, head on over to the Buffer Analytics tab and try sorting by “Most Popular” to see patterns as to which days of the week are getting the most traction.
Experiment to try: Change up your schedule and test various days to see which ones your audience is most active on and where you get the most engagement.
Pinterest has become a go-to place for finding and sharing creative ideas. And our data appears to back this up.
Diving into the most used words on Pinterest, and especially the most used words on popular pins, words like make, one, easy, design, and new seem to suggest that creative content does well on Pinterest.
If you’re a regular Pinterest user, pins like the below example will probably look quite familiar:
A number of successful pins tend to show users how to create something step-by-step, and this could be no matter what your industry. This opens up some exciting content opportunities and ways for your brand to stand out. These types of pins are also good examples of how to drive traffic back to your website from Pinterest. In the above example, you can see the steps taken to create the table decoration.
These types of pins are also good showcases of how to drive traffic back to your website from Pinterest. In the above example, you can see the steps taken to create the table decoration, but by clicking on the post and visiting the accompanying Huffington Post article, you’ll get the full story and even more ideas for creative ways to make your dinner party memorable.
Experiment to try: Test out getting creative with pins, doing a how-to photo or using imagery that inspires creating and designing.
One word that appeared in both the most commonly used list of words and the words commonly found in the most popular pins is “free.” And who doesn’t love high-quality, free content?
Pinterest is a great place to share resources and guides with your followers, and if you’d like to get some more attention and drive some added engagement to your pins, letting Pinterest users know in the text (or even the pinned image) that the resources are free could be a great way to do so.
In this example, a free crochet pattern is being shared. It’s also a great example of using Pinterest to drive traffic back to your website where the content is hosted.
Experiment to try: Use Pinterest to give away content, resources, ideas, and anything else you can think of giving away, and ensure you let your followers know it’s free.
Thanks so much for reading! I hope you found the study interesting and I’d love to hear how our findings feel to you…
I’d love to hear what’s working for you and any thoughts you may have in the comments below. Excited to keep the conversation going.
This is a *major* decision.
This is a *major* decision.