Nintendo Switch: Features required for success

The Joy-Con controller for the Nintendo Switch.

Nintendo revealed its new Switch console yesterday, but much the new device remains a mystery.

The console/portable hybrid is coming next March, which seems awfully soon considering how little we know about it here. It’s not a lot. Don’t get us wrong, we’re intrigued by the base ideas of the Switch. But these days, we expect a lot features from our consoles. Just look at the competition, which offers suites of online features for playing with friends, sharing games, and connecting to other devices. Nintendo’s last system, the Wii U, had significantly fewer features than the PlayStation 4 and Xbox One, and it was a major sales disappointment at just 13 million units sold.

We know that Nintendo sometimes likes to imagine that it doesn’t compete with anyone, but today’s average consumer is becoming more and more tech savvy. The Switch can’t just be a shell that plays games if it wants to succeed. Here are some of the additional features we want to hear Nintendo talk more about for its upcoming system.

Young adults are part of the Nintendo Switch target market.

Above: Yeah, but can we play with people who aren’t at the same sweet rooftop party as us?

Image Credit: Nintendo

Better online features

Nintendo’s systems have always been behind with their online capabilities. Yes, you could play with friends online on the Wii U, but it’s a painful system compared to how simple it is to do the same thing on PlayStation 4 and Xbox One. And even when you are playing with friends, you can’t voice chat with them. That kind of defeats much of the purpose of online gaming with buddies if you can’t socialize and coordinate with them.

Switch needs to stop lagging behind like this. We want a simple friends list that makes it easy to invite friends to game, join them, create groups, and start talking to them.

Nintendo Switch playing Splatoon.

Above: How long can this thing last without charging?

Image Credit: Nintendo

Battery life

As soon as Nintendo showed off the Switch, one concern bubbled up over all others: battery life. Playing games on a portable screen sounds cool, but how long can the device last when it’s not hooked up to its dock? Unlike the Wii U, which had a tablet controller that just displayed games processed on the separate Wii U console, the guts of the Switch are in the same hardware as the portable screen.

Even with that advantage, the Wii U tablet only had a 3-5 hour battery life. If the Switch hopes to last long enough for all-night rooftop parties, it’ll have to do better than that. Or we’ll have to carry around a lot of external chargers.

Skyrim Special Edition E3 2016 - Spriggan

Above: How good will Skyrim look on Switch?

Image Credit: Bethesda

The specs

Raw horsepower isn’t everything, but it certainly helps. We know that Nvidia is supplying a custom Tegra chip for the Switch, but we don’t know exactly how powerful that will make the system. The Tegra was originally designed for mobile devices, but it could still be powerful enough to graphically compete with modern consoles. But we won’t know unless Nvidia or Nintendo releases some actual specs.

And even besides the chip, there’s a lot we don’t know about the Switch. What’s the screen resolution? What kind of operating system is it running off of? Will it support 4K? Hopefully we’ll have a better idea of just how powerful the Switch is before its release.

The Virtual Console is cool, but it could be better.

Above: The Virtual Console is cool, but it could be better.

Image Credit: Nintendo

Virtual Console

The Virtual Console has become a standard for Nintendo systems. It’s a digital store that sells older games for classic Nintendo consoles, including the Nintendo Entertainment System, GameBoy, Super Nintendo, Nintendo 64, and more. It even includes games from some other companies’ consoles, like the Sega Genesis.

It’s a cool idea, but it has some problems. The Virtual Console has been on the Wii, 3DS, and Wii U. However, buying a game for one platform doesn’t unlock it on others. At the very least, we should be able to play the Virtual Console games we already bought for 3DS and Wii U on Switch.

But we’d like to see this idea developed further. Nintendo has been slow releasing new games on Virtual Console in the past. It would be great if the Switch launched with a massive library. Also, give gamers an option for a subscription service that gives them access to all the Virtual Console games instead of paying for them individually.

Oh, and let’s finally get GameCube games in there.

How Gamification of Business Process Yields Successful Results

How Gamification of Business Process Yields Successful Results written by Guest Post read more at Duct Tape Marketing

How Gamification of Business Process Yields Successful Results - Duct Tape MarketingSimulating business processes in the gaming scenario is an interesting way to keep yourself intrigued in the business. Better if you were once a gaming freak in your early days of life. No matter if you are an employee, CEO, or even a stakeholder. You need to get aware of the buzz around Gamification. It simplifies your task to comprehend and analyze the business process to undertake resourceful activities.

Gamification is a trending tool to grow skills, behavioral design patterns, and solve problems that facilitate innovation. Gamification is the process of deploying gaming techniques designs to the business framework. The aim is to engage efficiently and motivate the ones who works for the common goal of the organization.

The noticeable advantage of Gamification is that it makes learning more exciting by incorporating visual gaming elements and keeping it more practical. The idea is to convert the business activities into games in an assertive manner.

Often, technology is integrated into the Gamification process that leads to innovation in the process along with the personnel growth, employee performance management, and escalation of a learning curve.

According to numerous industrial experts, gamification brings a positive change in the way people evolve within the organization. It is because there is much more to gamification than just badges and points. If deployed strategically, it might turn out to be the most popular mechanism to alter business operations in all the departments.

According to Brian Burke, it is an entirely different model altogether, and it might be possible that a lot of stakeholders in Information Technology organizations are unaware of gamification.

Undoubtedly, effective implementation of gamification technique can lead to a significant increment in business revenue as well. The entire process involves employees, customers, and any other group of interest who interacts with the business on a frequent basis. Few examples of companies or organizations that have managed to apply gamification effectively are Nike and Khan Academy. Nike utilized the concept of gamification to enhance the engagement level of fitness maniacs to take their workout session to a higher standard. On the other hand, Khan Academy does it to improve the students’ learning experience.

Since gamification is one of the new age practices that companies have their eye on, the initial phase of this rise has been followed by various misconceptions regarding its implementation. One commonly heard myth about gamification is that it is only for the young learners or perhaps, it should look like a game.

But in reality, the organization is expected to pay attention to their gamification design as even a bit of error can prove hazardous. Here are few of the steps that you can follow to figure out the appropriate gaming application for your business.

  1. It is important to define the target players to get them actively involved in the gamification process. It can be anyone; specific departmental staff, certain distinctive employees, managers, or even customers.
  • In the case of engaging employees in the process, the prior objective should be to maximize the return on investment (ROI). The ideal way is to determine the areas you intend to improve.
  • Designing Gamification process for customers requires you to retrospect the online engagement model as well the offline methods. In the case of B2B business, the ideal way is to come up with a robust symbiotic gamification model for business progression.
  1. It possible to simply gamification in multiple areas like health and wellness, sales performance, training, and retention.
  • In the case of health and wellness, the organization must come to a customized solution. In the event of health and wellness gamification, you can opt for a successful platform like Keas.
  • For gamification of the sales process and gauging its performance, the decision regarding the integration with the CRM software must be taken. If work process permits then it is best to go ahead with the Fantasy Sales platform for else Play Vox is always the best bet.
  • The training and retention area requires management to determine whether a deficit of learning management system. If there is, then is Badgeville offers a suitable platform. While in another case where the Learning Management System is already implemented, Wheeldo can work wonders.
  1. While targeting gamification method for customers to increase online engagement, you should determine whether it is for new clients or customer retention. In either case, you have the option.
  • While aiming to attract new customers, you can opt for any intuitive platform, or else, Gigya serves the purpose for customer retention. However, if your target is not limited to the enhancement of online engagement, then you should determine whether you would like to get regular customers back into your retail stores.
  • In case you are looking for restaurant management solution by gamification of the restaurant process then you should go for Belly. In case you run a retail store, then you should go for Perkville.

How Gamification of Business Process Yields Successful Results - Duct Tape Marketing

Shahid MansuriShahid Mansuri co-founded Peerbits, one of the leading mobile app development companies, in 2011. His visionary leadership and flamboyant management style have yield fruitful results for the company. He believes in sharing his strong knowledge base with a learned concentration on entrepreneurship and business. Being an avid nature lover, he likes to flaunt his pajamas on the beach during the vacations.

Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture – Whiteboard Friday

Posted by randfish

Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today’s Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your process, regardless of whichever route you go.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about content gating.

This is something that a lot of content marketers use, particularly those who are interested in generating leads, individuals that their salespeople or sales teams or outreach folks or business development folks can reach out to specifically to sell a product or start a conversation. Many content marketers and SEOs use this type of content as a lure to essentially attract someone, who then fills in form fields to give enough information so that the sales pipeline gets filled or the leads pipeline gets filled, and then the person gets the content.

As opposed to the classic model that we’re used to in a more open content marketing and open SEO world of, “Let me give you something and then hopefully get something in return,” it’s, “You give me something and I will give you this thing in return.” This is a very, very popular tactic. You might be familiar with Moz and know that my general bias and Moz’s general bias is against content gating. We sort of have a philosophical bias against it, with the exception of, on the Moz Local side, some enterprise stuff, that that marketing team may be doing, may in the future include some gating. But generally, at Moz, we’re sort of against it.

However, I don’t want to be too biased. I recognize that it does have benefits, and I want to explain some of those benefits and drawbacks so that you can make your own choices of how to do it. Then we’re going to rock through some recommendations, some tactical tips that I’ve got for you around how you can improve how you do it, no matter whether you are doing open content or full content gating.

Benefits of gating content

The two. This is the gated idea. So you get this free report on the state of artificial intelligence in 2016. But first, before you get that report, you fill in all these fields: name, email, role, company website, Twitter, LinkedIn, what is your budget for AI in 2017 and you fill in a number. I’m not kidding here. Many of these reports require these and many other fields to be filled in. I have filled in personally several that are intense in order to get a report back. So it’s even worked on me at times.

The opposite of that, of course, would be the report is completely available. You get to the webpage, and it’s just here’s the state of AI, the different sections, and you get your graphs and your charts, and all your data is right in there. Fantastic, completely free access. You’ve had to give nothing, just visit the website.

The benefits of gating are you actually get:

  • More information about who specifically accessed the report. Granted, some of this information could be faked. There are people who work around that by verifying and validating at least the email address or those kinds of things.
  • Those who expend the energy to invest in the report may view the data or the report itself as more valuable, more useful, more trustworthy, to carry generally greater value. This is sort of an element of human psychology, where we value things that we’ve had to work harder to get.
  • Sales outreach to the folks who did access it may be much easier and much more effective because you obviously have a lot of information about those people, versus if you collected only an email or no information at all, in which case would be close to impossible.

Drawbacks of gating content

Let’s walk through the drawbacks of gating, some things that you can’t do:

  • Smaller audience potential. It is much harder to get this in front of tons of people. Maybe not this page specifically, but certainly it’s hard to get amplification of this, and it’s very hard to get an audience, get many, many people to fill out all those form fields.
  • Harder to earn links and amplification. People generally do not link to content like this. By the way, the people who do link to and socially amplify stuff like this usually do it with the actual file. So what they’ll do is they’ll look for State of AI 2016, filetype:pdf,, and then they’ll find the file behind whatever you’ve got. I know there are some ways to gate that even such that no one can access it, but it’s a real pain.
  • It also is true that some folks this leaves a very bad taste in their mouth. They have a negative brand perception around it. Now negative brand perception could be around having to fill this out. It could be around whether the content was worth it after they filled this out. It could be about the outreach that happens to them after they filled this out and their interest in getting this data was not to start a sales conversation. You also lose a bunch of your SEO benefits, because you don’t get the links, you don’t get the engagement. If you do rank for this, it tends to be the case that your bounce rate is very high, much higher than other people who might rank for things like the state of AI 2016. So you just struggle.

Benefits of open access

What are the benefits and drawbacks of open access? Well, benefits, pretty obvious:

  • Greater ability to drive traffic from all channels, of course – social, search, word of mouth, email, whatever it is. You can drive a lot more people here.
  • There’s a larger future audience for retargeting and remarketing. So the people who do reach the report itself in here, you certainly have an opportunity. You could retarget and remarket to them. You could also reach out to them directly. Maybe you could retarget and remarket to people who’ve reached this page but didn’t fill in any information. But these folks here are a much greater audience potential for those retargeting and remarketing efforts. Larry Kim from WordStream has shown some awesome examples. Marty Weintraub from Aimclear also has shown some awesome examples of how you can do that retargeting and remarketing to folks who’ve reached content.
  • SEO benefits via links that point to these pages, via engagement metrics, via their ranking ability, etc. etc. You’re going to do much better with this. We do much better with the Beginner’s Guide to SEO on Moz than we would if it were gated and you had to give us your information first, of course.

Overall, if what you are trying to achieve is, rather than leads, simply to get your message to the greatest number of people, this is a far, far better effort. This is likely to reach a much bigger audience, and that message will therefore reach that much larger audience.

Drawbacks of open access

There are some drawbacks for this open access model. It’s not without them.

  • It might be hard or even totally impossible to convert many or most of the visits that come to open access content into leads or potential leads. It’s just the case that those people are going to consume that content, but they may never give you information that will allow you to follow up or reach out to them.
  • Information about the most valuable and important visitors, the ones who would have filled this thing out and would have been great leads is lost forever when you open up the content. You just can’t capture those folks. You’re not going to get their information.

So these two are what drive many folks up to this model and certainly the benefits of the gated content model as well.


So, my recommendations. It’s a fairly simple equation. I urge you to think about this equation from as broad a strategic perspective and then a tactical accomplishment perspective as you possibly can.

1. If audience size, reach, and future marketing benefits are greater than detailed leads as a metric or as a value, then you should go open access. If the reverse is true, if detailed leads are more valuable to you than the audience size, the potential reach, the amplification and link benefits, and all the future marketing benefits that come from those things, the ranking benefits and SEO benefits, if that’s the case, then you should go with a gated model. You get lots of people at an open access model. You get one person, but you know all their information in a gated content model.

2. It is not the case that this has to be completely either/or. There are modified ways to do both of these tactics in combination and concert. In fact, that can be potentially quite advantageous.

So a semi-gated model is something we’ve seen a few content marketers and companies start to do, where they have a part of the report or some of the most interesting aspects of the report or several of the graphics or an embedded SlideShare or whatever it is, and then you can get more of the report by filling in more items. So they’re sharing some stuff, which can potentially attract engagement and links and more amplification, and use in all sorts of places and press, and blog posts and all that kind of stuff. But then they also get the benefit of some people filling out whatever form information is critical in order to get more of that data if they’re very interested. I like this tease model a lot. I think that can work really, really well, especially if you are giving enough to prove your value and worth, and to earn those engagement and links, before you ask for a lot more.

You can go the other way and go a completely open model but with add-ons. So, for example, in this, here’s the full report on AI. If you would like more information, we conducted a survey with AI practitioners or companies utilizing AI. If you’d like the results of that survey, you can get that, and that’s in the sidebar or as a little notification in the report, a call to action. So that’s full report, but if you want this other thing that maybe is useful to some of the folks who best fit the interested in this data and also potentially interested in our product or service, or whatever we’re trying to get leads for, then you can optionally put your information in.

I like both of these. They sort of straddle that line.

3. No matter which one or which modified version you do, you should try and optimize the outcomes. That means in an open content model:

  • Don’t ignore the fact that you can still do retargeting to all the people who visited this open content and get them back to your website, on to potentially a very relevant offer that has a high conversion rate and where you can do CRO testing and those kinds of things. That is completely reasonable and something that many, many folks do, Moz included. We do a lot of remarketing around the web.
  • You can drive low-cost, paid traffic to the content that gets the most shares in order to bump it up and earn more amplification, earn more traffic to it, which then gives you a broader audience to retarget to or a broader audience to put your CTA in front of.
  • If you are going to go completely gated, a lot of these form fields, you can infer or use software to get and therefore get a higher conversion rate. So for example, I’m asking for name, email, role, company, website, Twitter, and LinkedIn. In fact, I could ask exclusively for LinkedIn and email and get every single one of those from just those two fields. I could even kill email and ask them to sign in with LinkedIn and then request the email permission after or as part of that request. So there are options here. You can also ask for name and email, and then use a software service like FullContact’s API and get all of the data around the company, website, role and title, LinkedIn, Twitter, Facebook, etc., etc. that are associated with that name or in that email address. So then you don’t have to ask for so much information.
  • You can try putting your teaser content in multiple channels and platforms to maximize its exposure so that you drive more people to this get more. If you’re worried that hey this teaser won’t reach enough people to be able to get more of those folks here, you can amplify that through putting it on SlideShare or republishing on places like Medium or submitting the content in guest contributions to other websites in legit ways that have overlapped audiences and share your information that you know is going to resonate and will make them want more. Now you get more traffic back to these pages, and now I can convert more of those folks to the get more system.

So content gating, not the end of the world, not the worst thing in the world. I personally dislike a lot of things about it, but it does have its uses. I think if you’re smart, if you play around with some of these tactical tips, you can get some great value from it.

I look forward to your ideas, suggestions, and experiences with content gating, and we’ll see you next week for another edition of Whiteboard Friday. Take care.

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What 1.5M Pins Taught Us About Pinterest Marketing: Common Words, Popular Times, Plus 4 Experiments to Try

How active is your brand on Pinterest?

With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others.

Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening on Pinterest.

We looked at over 1.5 million pins, all sent in 2016, to see what patterns we could find: when pins were sent, when people were pinning, and what words they were using.

I’m excited to share these findings with you and hope they can help you start, or enhance, an amazing Pinterest marketing strategy.

Let’s jump right in!


The top 4 Pinterest insights we discovered: When pins are posted, common words, and best times for engagement

About the data

Before we jump into our findings, I’d love to share some details about the data we used for this study:

  • We analyzed 1,577,234 pins sent from 20,319 Pinterest profiles
  • 99% of the pins we studied contained an image, 0,3% a video and around 10% included links
  • The data was taken from January 1st, 2016 until August 23rd, 2016

When are pins being posted?

Personally, I had estimated that people might be pinning the most on weekends, but I was completely off on this one!

We looked at patterns for days of the week that pins were being posted. The most pins are posted on Mondays and Tuesdays.

In fact, pins are twice as likely to be posted on a Monday or Tuesday than on a Saturday or Sunday.


According to our data, 32% of pins get posted on Monday or Tuesday (~ 16% each day). The least popular days for pinning are Saturday and Sunday where around 7% of pins are posted respectively.

When are people engaging on Pinterest?

Alongside the most popular days to share content, it also felt important that we take a look at when people are engaging with content on Pinterest. Here’s what we found…

Turns out, the most popular days that people are liking and repinning on Pinterest are very similar to the days when pins are being posted. For engagement, Monday and Saturday are the most popular with Monday taking a slight lead.

Here’s the breakdown, by day, of average likes per pin on Pinterest:


And here’s the daily breakdown for average repins per pin, where Monday and Saturday are both in the lead:


What words are people using most on Pinterest?

We were super curious about the words that people are using on Pinterest as it speaks to both the images they are sharing and what they think about them.

Here are the top nine words, ranked by volume:


Looking at the top nine words used most frequently in Pinterest captions, it’s neat to see the top three are Make, Design and Logo. This hints that the most engaging content might be rather creative and related to design (maybe even digital design with the word logo making an appearance).

After those three, the other top words are: new, love, get, one, free, day.

Make, the most pinned word we found in this study, appeared in 63,293 pins – that’s around 4% of the 1.5m pins we analyzed.

What are the most common words for the most popular pins?

After looking at the most common words in general on Pinterest, we wanted to tie these words into engagement, e.g. which words are being used in only the most popular pins.

The difference is interesting here. Make is still the lead, followed by One, Easy, Recipe, Free, Chicken, Paleo, Great and Love.


How to use this data: 4 Pinterest experiments you can try today

We’re grateful for the large amount of Pinterest marketing tips out there online. And I’d love to share with you four brand new experiments we came up with based on data from our study. You’re welcome to grab any of them if you’re keen to put this data to use (we’d love to hear how it goes for you, too).

1. Experiment with using fewer words

We found that the average character length for pins was 98 characters. With Pinterest being a visually driven platform, very few characters are shown when scrolling through the feed. In our experience, our pin captions are truncated around 50-60 characters, with the rest of the caption viewable once someone clicks or taps into a pin.

This gives us the sense that it’s incredibly important to choose those characters wisely.

In this example, Kylee only uses 4 words (18 characters).


Experiment to try: Using fewer words in pins and making them short, sweet, and catchy.

On Pinterest, your image is essentially the headline, and it’s most likely a user will stop scrolling when a visual catches their eye rather than the supporting text. What’s important, though, is that your text gives added context to your posts and helps to illustrate what the image is showing. I really love the example we shared above and its caption. In just four words – “Correct use of words” – Kylee manages to explain exactly what the image is telling us.

When it comes to writing your caption, think about what you need to say and try not to be too elaborate. Our hunch is that “simple = better” when it comes to copywriting on Pinterest.

2. Experiment with the days you post to Pinterest

Posting at the right time is a key part of any social media strategy, and it’s no different on Pinterest.

Our study found that most pins are sent on Mondays and Tuesdays and most engagement (likes and repins) comes on Mondays and Saturdays. There are a couple of ways you could look to interpret this data:

  • You could look to post your pins on Mondays and Saturdays when you know engagement could potentially be higher.
  • Or, you could look to post on days when fewer pins are shared in the hope there’s more chance to stand out. For example, Sundays tend to see fewer pins shared than any other day.

There’s no hard and fast rule here and our best recommendation is to set up a few experiments and see what works best for your brand. Luckily, it’s super simple to get an experiment like this up and running…

How to experiment with your posting schedule 

It’s super easy to set up a schedule for your pins within Buffer and then track how they’re each doing using our Analytics tool.

From the Schedule tab within Buffer, you can toggle different days of the week on and off to experiment with posting on various days and you can also select various times on each day. Here’s a quick peek at how the scheduling tab looks; you can see we’re currently set up to share pins every day at 12:37 a.m. and 11:10 a.m.:


Once you’ve tried this for awhile and are ready to analyze and learn from your results, head on over to the Buffer Analytics tab and try sorting by “Most Popular” to see patterns as to which days of the week are getting the most traction.


Experiment to try: Change up your schedule and test various days to see which ones your audience is most active on and where you get the most engagement.

3. Try sharing creative Pins

Pinterest has become a go-to place for finding and sharing creative ideas. And our data appears to back this up.

Diving into the most used words on Pinterest, and especially the most used words on popular pins, words like make, one, easy, design, and new seem to suggest that creative content does well on Pinterest.

If you’re a regular Pinterest user, pins like the below example will probably look quite familiar:


A number of successful pins tend to show users how to create something step-by-step, and this could be no matter what your industry. This opens up some exciting content opportunities and ways for your brand to stand out. These types of pins are also good examples of how to drive traffic back to your website from Pinterest. In the above example, you can see the steps taken to create the table decoration.

These types of pins are also good showcases of how to drive traffic back to your website from Pinterest. In the above example, you can see the steps taken to create the table decoration, but by clicking on the post and visiting the accompanying Huffington Post article, you’ll get the full story and even more ideas for creative ways to make your dinner party memorable.

Experiment to try: Test out getting creative with pins, doing a how-to photo or using imagery that inspires creating and designing.

4. Offer a free resource to Pinterest followers

One word that appeared in both the most commonly used list of words and the words commonly found in the most popular pins is “free.” And who doesn’t love high-quality, free content?

Pinterest is a great place to share resources and guides with your followers, and if you’d like to get some more attention and drive some added engagement to your pins, letting Pinterest users know in the text (or even the pinned image) that the resources are free could be a great way to do so.

In this example, a free crochet pattern is being shared. It’s also a great example of using Pinterest to drive traffic back to your website where the content is hosted.


Experiment to try: Use Pinterest to give away content, resources, ideas, and anything else you can think of giving away, and ensure you let your followers know it’s free.

Over to you

Thanks so much for reading! I hope you found the study interesting and I’d love to hear how our findings feel to you…

  • How do you use Pinterest?
  • How many times do you post per week? And which days drive the most engagement?
  • What type of content gets the most engagement for you on Pinterest?

I’d love to hear what’s working for you and any thoughts you may have in the comments below. Excited to keep the conversation going.